561.817.2490
Jodie Booras
Nov 17, 2025
BOCA RATON, FL — [November 17, 2025] — Life Care Concierge of South Florida, the premier nurse-led aging life care management practice that helps seniors age in place while supporting families through the challenges of aging, illness, and cognitive decline, has officially rebranded from Private Duty Home Care Concierge. The rebrand includes a new name, refreshed visual identity, and redesigned website, marking a renewed commitment to guiding clients through every stage of the aging journey with clarity, compassion, and confidence.
The new brand better reflects the company’s holistic approach to care and its dedication to supporting the dignity and autonomy of aging adults.
“While ‘Private Duty Home Care Concierge’ described the services we offered, it didn’t fully capture the depth of our commitment to supporting clients throughout their aging journey,” said Jill Poser, Founder and Principal of Life Care Concierge of South Florida. “Our new name and brand speak to a more comprehensive, lifelong approach—serving as a compassionate ally in both life and health, walking alongside our clients through the complexities of aging with dignity, understanding, and personalized care.”
The rebrand and website redesign, six months in the making, were developed to make the client experience simpler, clearer, and more reassuring. The updated website now offers:
A refreshed, user-friendly design that’s easy to navigate on any device
Expanded educational resources, including a detailed FAQ section and ongoing blog content
A clearer explanation of the company’s services and care philosophy
Since its founding in 2022, Life Care Concierge of South Florida has provided evidence-based, patient-centered care to individuals who wish to age at home safely and comfortably. The company’s approach emphasizes respect, empathy, and personalized solutions tailored to each client’s unique needs.
“This rebrand reflects my enduring commitment to filial maturity—honoring the dignity and autonomy of our aging clients,” added Poser. “It builds upon our foundation of compassionate, individualized care and signals a renewed dedication to meeting our clients where they are, without judgment, in spaces where they are truly seen and heard.”
As a fully nurse-led practice with a credentialed team of nurse care managers, Life Care Concierge stands out in a crowded market by offering 24/7 coverage and in-house recreational therapy. Their services include:
Clinical care management
Certified dementia care
Recreational therapy
Private duty home care
Concierge services
To explore the new brand and website, visit www.lifecareconcierge-sfl.com
About Life Care Concierge of South Florida
Life Care Concierge of South Florida is a nurse-led aging life care management practice that helps seniors age in place while supporting families through the challenges of aging, illness, and cognitive decline. Its credentialed team of nurses and care management professionals provides personalized services including clinical care management, certified dementia care, recreational therapy, private duty home care, and concierge support. Built on an evidence-based patient-centered approach to care, Life Care Concierge of South Florida delivers compassionate, expert guidance and the highest standard of care for clients and their families.
Media Contact:
Jodie Booras
Kaiona Communications
(619) 564-9306